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Peter Merholz

Peter-Merholz1Peter Merholz, Vice President Global Design at Groupon, San Francisco (USA) 

I am a user experience and design executive with 20 years experience across a broad range of digital media. 

And I’m looking to figure out what’s next. I’m one of the few people on LinkedIn who won’t be annoyed by recruiter emails.

In 2001, I co-founded Adaptive Path, perhaps the world’s premier firm dedicated to user experience. I’ve been instrumental in its growth from a small boutique firm to an international consultancy, with offices in San Francisco, Austin, and Amsterdam. 

More recently, I lead the global design team at Groupon, including product/UX, marketing, and brand design. I grew the team from 30 to 60, and was instrumental in the first redesign of Groupon.com since the company launched.

I am passionate about the potential of design’s impact, for making the world a better place by improving people’s lives. Even as an executive, I’ve kept my hand in as a user experience practitioner, most recently with a focus on strategy, research, and conceptual design. For over 10 years I’ve been a dedicated thinker, writer, and public speaker about user experience. 

In 1999, I coined the word „blog.“ Really. In the OED and everything.

Specialties: user experience, interaction design, information architecture, design research, product strategy, practice development, service design, organizational operations for design, recruiting and hiring, design vision and leadership.

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