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dbmFirst Global Management Seminar on Digital Brand Management around the World

One of a kind Post-MBA Masters Course “Digital Brand Management around the World“ in Germany, China, Brazil and the US

Top managers from around the world are meeting at the University of the Arts in Berlin on September 30 for the first time to embark together on a one-of-a-kind journey:

they will visit 4 of the world’s most pivotal centers of digital brand management to discuss personally with experts, peer over the shoulders of professionals and experience what works in digital brand management–and what does not. After Berlin they will travel to Shanghai, China, Los Angeles, USA und Rio de Janeiro, Brazil. (Further locations are planned.)

On each stage of the journey participants attend 7 days of morning lectures from renowned professors at the best universities; afternoons are spent getting to know companies and agencies and discussing with experts.

After it everyone returns home for three months until the next stage. Executives remain in contact in the meantime, refining their concepts and working on projects.What’s behind such a journey? Right from the start and along with top managers of international corporations and organizations, participants begin building an exclusive global network. They want to experience country-specific particularities in digital brand management; to experience the meaning of cultural differences. And to experience well-executed instances of brands that have been or will be successful on the internet–in order that they may succeed, too…

Prof. Dr. Dieter Georg Herbst

About Prof. Dr. Dieter Georg Herbst

The course’s organizer is Professor Dieter Georg Herbst, Ph D. He is an internationally recognized expert in digital communication. He is honorary professor for strategic communications management in the masters program „Leadership in Digital Communication“ at the Berlin University of the Arts (Germany), guest professor for „eCommerce in China“ at the JiaoTong University in Shanghai (China) and chief instructor for Corporate Communications and Social Media in two EBMA programs at the University of St Gallen (Switzerland). He regularly works and researches in the US, India and Brazil. Herbst is also chief executive of source1 networks GmbH and consults worldwide for companies, organizations and individuals. He was named Professor of the Year by the newspaper Unicum Beruf in 2011. He is a member of the Council of Internet Sages and has written 16 books on marketing and corporate communications. His current book Digital Brand Management comes out in late 2014.
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