First Global Management Seminar on Digital Brand Management around the World
One of a kind Post-MBA Masters Course “Digital Brand Management around the World“ in Germany, China, Brazil and the US
Top managers from around the world are meeting at the University of the Arts in Berlin on September 30 for the first time to embark together on a one-of-a-kind journey:
they will visit 4 of the world’s most pivotal centers of digital brand management to discuss personally with experts, peer over the shoulders of professionals and experience what works in digital brand management–and what does not. After Berlin they will travel to Shanghai, China, Los Angeles, USA und Rio de Janeiro, Brazil. (Further locations are planned.)
On each stage of the journey participants attend 7 days of morning lectures from renowned professors at the best universities; afternoons are spent getting to know companies and agencies and discussing with experts.
After it everyone returns home for three months until the next stage. Executives remain in contact in the meantime, refining their concepts and working on projects.What’s behind such a journey? Right from the start and along with top managers of international corporations and organizations, participants begin building an exclusive global network. They want to experience country-specific particularities in digital brand management; to experience the meaning of cultural differences. And to experience well-executed instances of brands that have been or will be successful on the internet–in order that they may succeed, too…