Target group: Executives (preferably C-Level), who believe in the digital future
Size: maximum 30 participants to ensure exclusivity
Requirements for participation: leadership position, minimum 5 years in leadership role, MBA preferred
4 locations: basic package of Berlin, Los Angeles, Shanghai and Rio de Janeiro/ São Paulo; and more planned locations.
Digital Brand Management around the World
Highly-renowned universities, top-experts from academies and the business world
Completion: certificate from the participating universities
Program: 7 days per location, morning lectures, afternoon excursions and expert talks (successful examples, new developments)
Benefits: increased success in one’s own digital brand management, most current insights from academics and the business world, increased confidence in management and organization of one’s own brand(s), relationships via an exclusive global network of academics, practicians and other executives
Leadership role (preferably C level)
At least five years work experience
Fundamental understanding of brand management and digital media
Application should include resume, letter of motivation and concrete expectations of the course.