Top managers from around the world are meeting at the University of the Arts in Berlin for the first time to embark together on a one-of-a-kind journey:
They will visit 4 of the world’s most pivotal centers of digital brand management to discuss personally with experts, peer over the shoulders of professionals and experience what works in digital brand management–and what does not.
After Berlin they will travel to Shanghai, China, Los Angeles, USA und Rio de Janeiro, Brazil. Further locations are planned. On each stage of the journey participants attend 7 days of morning lectures from renowned professors at the best universities; afternoons are spent getting to know companies and agencies and discussing with experts. After it everyone returns home for three months until the next stage. Executives remain in contact in the meantime, refining their concepts and working on projects.