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USC Annenberg School for Communication and Journalism, Los Angeles


Annenberg School

The Annenberg School is a part of the University of Southern California, commonly known as USC. It is the oldest private university in California and one of the most renowned and respected universities in the world.

Why digital brand management in Los Angeles?

Numerous, international, very successful brand headquarters as well as Hollywood’s film industry provide a lot of examples of successful digital brand management.



Award Programs

USC Annenberg recognizes outstanding achievement through many annual awards programs. Awards include:

Academic coordinator:


Prof. Burkhardt Tenderich

Prof. Burkhardt Tenderich, Associate Professor and Associate Director of the Strategic Communication and Public Relations Center.

Professor Burghardt Tenderich
Burghardt Tenderich is an Associate Professor and the Associate Director of the Strategic Communication and Public Relations Center at the University of Southern California’s Annenberg School for Communication. Prior to joining the USC faculty, Burghardt Tenderich was the executive director of the Center for Entrepreneurship & Technology at the University of California at Berkeley, where he lectured on technology innovation. He has over 20 years of experience in marketing and communication in the information technology and Internet industries, both in the United States and Europe. Previous positions include General Manager, North America, for technology communications consultancy Bite Communications; Vice President, Public Relations at Siebel Systems; and Senior Vice President and Partner at technology PR agency Applied Communications. He holds a Ph.D. in Economic Geography from the University of Bonn, Germany.


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