Sascha Lobo (born 11 May 1975 in Berlin) is a German blogger, writer, journalist and Copywriter.Lobo's work is primarily concerned with the Internet and with the social effects of new technology.
In 2000, Lobo founded a short-lived advertising agency, and in the following years worked in advertising while also writing for the magazine Blond. In 2005 he co-founded the blog Riesenmaschine. The following year his book Wir nennen es Arbeit (engl. "We call it work", co-written with Holm Friebe) was published.
In 2007 Lobo co-founded adical (later renamed adnation), a blog-focussed marketing agency.
His first novel Strohfeuer was published in September 2010.